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Performance Marketing Specialist

Gcode İleri Teknoloji Yazılım AŞ
İstanbul
Yayınlanma Tarihi: 09/10/2024

As Green Holding, we have been leading the sector with our innovative solutions and comprehensive service range since 2007. We continue our activities primarily with our headquarters, R&D center and advanced technology software center. We provide services in the fields of energy, electricity, construction and mechanical contracting, lighting, vehicle rental, electric charging stations, electric vehicle rental, technology, software, cyber security, defense and medical.

We provide different solutions that our business partners may need under a single roof, saving both time and budget, and making life easier. If you want to be a part of this success and take a new step in your career, we are here for you with the opportunities we offer.

If you are aiming for a strong career and want to be a part of our team, you can apply for the "Performance Marketing Specialist" position at Gcode İleri Teknoloji Yazılım A.Ş. within Green Holding.

Responsibilities

  • Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
  • Daily account management of Google Ads account (campaigns, keywords, ads, bidding, targeting, etc) to maximize efficiency
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Planning, implementing and reporting marketing activities on the site side
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Developing new strategic media proposals by analyzing the sector and competitors.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
  • Providing Google Analytics event definitions and regular traffic reporting

Requirement and Skills

  • Bachelor's degree
  • Proven working experience in digital marketing (Min 3 years), and extensive experience in managing in-house digital performance marketing campaign is preferable.
  • Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
  • Highly proficient in using digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, Tiktok Ads, DV360 etc.
  • Media planning, social media and  Influencer marketing knowledge is plus
  • Have experience in managing Ad Networks for acquisition campaigns.
  • Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
  • Experience in setting up platform integration for campaign set-up and tracking purposes.
  • Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
  • Have a good understanding of mobile & web analytics tools .
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
  • Experience in handling programmatic ad buying would be a plus.
Profil Resim

Dilek Civelek

İnsan ve Kültür Yöneticisi
Green Kampüs, Şehit İsmail Öz Sk. No:37, 34752 Ataşehir/İstanbul
https://gcode.com.tr
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